Proenza Schouler: An Uber-Cool Kaleidoscope

Definitely among my greatest discoveries during my time in NYC, Proenza Schouler is my definition of cool. It’s young, it’s comfy.. yet still edgy. Textiles are stuning, motives are genius, graphics are bold, color palette is extremely accessible. It is spec-ta-cu-lar.

Although the talented duo, Jack McCollough and Lazaro Hernandez, has been in business only since 2002, they’ve come a long long way. Inspired by a road trip they took to Santa Fe, where they were attracted to the beauty of Native American blankets, they designed their own prints on the computer. Obsessed over Japanese shibori dyeing techniques and the process of making guipure lace, they then “exploded and pixelated” these prints themselves.

The result: kaleidoscopic.

I’m head over heels in love with their Autumn RTW 2011 Collection.

And some snaps from the Pre-Fall 2011 Collection..


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